Branding
![](https://freight.cargo.site/t/original/i/15b800dbc639bb4c94f432413f2a24e7a3207919a5e8655bd7dc912a7fd68f04/B33.jpg)
Date . 2021 Apr
Client . Seong Boram (Poésie)
Design . henzyn
‘포에지’는 ‘문학 시’의 세계가 가지는 정취 라는 뜻을 가졌습니다. 브랜드 로고에 섬세하고 가는 곡선을 활용하여 브랜드 네이밍이 의미하는 운율적인 심상을 시각화하고자 했습니다. ‘틀림없이 행복해집니다’라는 꽃말을 지닌 은방울꽃을 비롯하여 여러 의미를 가진 여러 일러스트 심볼을 개발하여 다양한 어플리케이션에 적용하였습니다.
브랜드 아이덴티티 / 그래픽 디자인 / 패키지 디자인 / 웹사이트 디자인 / 미디어 컨텐츠 디자인 / 사이니지 등 선물가게 포에지에서 산출되는 모든 디자인을 담당하였습니다.
![](https://freight.cargo.site/t/original/i/fc0bc1681d9d055ae1c26a1c92f7da30d4d392498a60675edd8add38aa4062a4/Artboard-111.jpg)
![](https://freight.cargo.site/t/original/i/53df4bf4eb07f6df8c0c1a0a1d96d8235b577c580dbca8356023cf7c64ac690c/Artboard-1-copy11.jpg)
![](https://freight.cargo.site/t/original/i/9ac4f9552f551bdf13503d1884e8bfbf72aac6c086cc219291621f928deff2fa/Artboard-1-copy-311.jpg)
![](https://freight.cargo.site/t/original/i/cfac6000347e046c685b1d487e4d9090f788263fd0683ce89e4979a0c679763e/Artboard-1-copy-213.jpg)
![](https://freight.cargo.site/t/original/i/73da904ea7ba99026398d9d5b7ee2a18eeacc2279d7e7a4175d6f9b4e5019cf4/L1150513-copy.jpg)
![](https://freight.cargo.site/t/original/i/0aee82db7e3de9f8bec610db544144c3543d2ea913367d555610c291690b9c65/L1150513-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/77c112a4c1de9a060bf2e3de9b75e93275cfcbbc6eecd84cff6bf879949240e0/B35.jpg)
![](https://freight.cargo.site/t/original/i/597dd434665d1ae3ddd65fead3557547690cbc2585eb2a97f358041045d387d4/L1150431-copy3.jpg)
![](https://freight.cargo.site/t/original/i/047c1810d11f4ad7852388deb664a3e09cd79c8843691dd86751afd29f67c9b7/L1150431-copy.jpg)
![](https://freight.cargo.site/t/original/i/8e0e84fdab7e8957bfb77aa0ba8e289f18523951c533191a4b6b8bd8f65cc2bd/L1150558-copy.jpg)
![](https://freight.cargo.site/t/original/i/2925bb4715e2d6253b42928af2b228f394ef3938369d128532c759e1282c3549/L1150456-copy.jpg)
![](https://freight.cargo.site/t/original/i/7bc44d8e8c22ac93b898d0781fdebb0cff5afffb7641f3b3d9cfbd5fb4f8cace/L1150409-copy.jpg)
![](https://freight.cargo.site/t/original/i/1a13e44efcf5199bb02acfcb022ce9a58858b35bae2dbc6bead23e120c57017e/Artboard-2-copy-2130.jpg)
![](https://freight.cargo.site/t/original/i/05536621df56076037b41e61616a21e2de789a2731ac343717afe985278dc077/Untitled-122.jpg)
![](https://freight.cargo.site/t/original/i/be41cdb438d9590a3ee46970bfd335e856172dbcd01f522d0ebae03d62a7adbf/L1150370-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/2c747bc95aca1bcf2ad7cb4d429ab8e792a9ed2adc1b7228c5301a93c4a9c3bc/poesie_web-Recovered.gif)